Here are a few suggestions. Apparently—say the people at Ad Age—they…

– are well written
– are written for the readers, not just for the digerati
– acknowledge that the blogger doesn’t have all the answers
– ask readers for their opinions and input
– reflect the personality and style of the blogger so people know with whom they are having the pleasure
– have a sense of humor and doesn’t take itself too seriously
– have a high level of original content
– link to other interesting blogs and websites
– provide analysis that helps readers succeed
– have lots of examples that readers can apply
– are not afraid to have a strong point of view
– engage in conversation with readers who comment on posts
– are fun to read
– use images to illustrate its points
– have short, pithy posts that are easy to read off a computer screen

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